The Goal

In 2014, Wastequip set its sights on a new goal--to consolidate its parts sales into a new company called Go To Parts. Up until that time, each Wastequip brand --including Toter, Galbreath and Pioneer-- sold parts individually, each using independent sales, ordering and eCommerce systems. With a combined 10,000 - 12,000 parts sold to more than 15,000 customers, Wastequip’s goal was to ultimately provide better, more efficient customer service through the Go To Parts business.

Jarrod Eudy, Product Support Specialist at Go To Parts, likens the process to “going from a convenience store to a big box store in about a year.” Though the goal was huge, with a collaborative company culture and a successful implementation of Nomad eCommerce integrated with its Exact Macola ERP, Wastequip did, in fact, achieve this goal.

“It’s like we went from a convenience store to a big box store in about a year.”.

-Jarrod Eudy, Product Support Specialist at Go To Parts

The Solution

The goal of combining the sales of all brands into one system was just the beginning of the complexity for Go To Parts. The company needed a system that could handle thousands of products, for thousands of customers--with each customer having a unique pricing code, unique pricing variables, and unique discounts on all products.

Additionally, as Go To Parts utilizes Exact Macola ERP as well as a 3rd party shipping group, in order to run the business efficiently, Go To Parts needed a solution that would enable the flow of information between each of these systems.

“Nomad really does a lot more work for us than a simple eCommerce system. We’ve put Nomad to the test on a completely different level.” -Jarrod Eudy, Product Support Specialist at Go To Parts

After thorough market research, Go To Parts chose the Nomad eCommerce solution. “Other eCommerce systems would not have been feasible for a small business like ours,” Jarrod notes. A traditional eCommerce solution would require a full-time developer to maintain the system and additional resources to integrate the system with ERP, and in Go To Parts’ case, with the 3rd party shipping group as well. But with Nomad, Jarrod has been able to administer their Nomad eCommerce site, teach others within the organization to use, update, edit and customize it, and still successfully handle his other, non-website-related job responsibilities.

Design and marketing features of the site, including updating product information, images, layout and more are also performed by Jarrod and his team--without the need for specific design or web development experience. “Nomad has so many options that allow us to be creative with our site, yet is still very easy to use.”

Improving Customer Service

Yet another complexity faced by Wastequip was the reality that customers now had to learn a new way to place orders with Wastequip. Though the industry is not known for being highly tech-savvy, Wastequip offered brief training sessions to its customers, allowing them to fully realize the ease-of-use and benefits of the system. “Once they got in there, they loved the fact that they could now see their invoices and order tracking information without having to pick up the phone and call us.”

As any changes made to pricing, availability or inventory within Wastequip’s Exact Macola ERP are immediately reflected into Nomad without the need for duplicate entry, not only are customers able to view their invoices and order tracking information after they place an order, but throughout the ordering process, they’re also able to view accurate inventory availability and their customized pricing and discount information.