American Metalcraft manufactures high-end cookware for restaurants and other commercial entities such as prisons, universities, and schools. Their sales model is based on one-on-one relationship sales, which they wanted to maintain while streamlining the process for their field sales team. They needed a portal where their external sales reps could:

• review sales activity.
• place orders on behalf of customers.
• manage order activity.

Their new Nomad portal is more efficient and convenient for their sales reps and dramatically reduces their reliance on paper catalogs and forms. The implementation of a rep login feature and the ability for reps to impersonate their end users has been particularly valuable, enabling seamless order placement and account management (i.e. ensuring correct pricing and terms are in place) all while preserving their relationship-based sales approach.

It integrates directly with Nortek’s CRM (Microsoft) and ERP (SAP R3) systems, ensuring accurate inventory levels, pricing, and product availability. The platform also supports guest checkout and account creation, offering flexibility for both one-time buyers and repeat customers.

American Metalcraft is now live with its portal and has seen an immediate impact in terms of their operational efficiency while continuing to support their commitment to high-level customer relationship building.