How to Turn Your Website into Another Salesperson

4 minute read

How to Turn Your Website into Another Salesperson

When done right, your website can serve as a 24/7, always-on salesperson, managing information requests, qualifying leads, and converting leads to customers. When you create great content and add tools to automate repetitive sales tasks, your website can take over some of the heavy lifting, saving your human salespeople for where they’re needed in the field.

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Part 3 - River of Goods: Separate B2B and B2C Webstores

3 minute read

Part 3 - River of Goods: Separate B2B and B2C Webstores

Many wholesale B2B manufacturers and distributors have a business model that allows them to sell directly to both consumers and wholesale distributors, and there are many options for setting up appropriate eCommerce webstores for both. This blog series focuses on three real companies operating in the B2B space with three very different ways of selling their products online.

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Part 2 - Toter: Partially Open B2B and B2C eCommerce Website

3 minute read

Part 2 - Toter: Partially Open B2B and B2C eCommerce Website

Many wholesale B2B manufacturers and distributors have a product and business model that allows for selling both to consumers and wholesale distributors, and there are many ways to lay out a B2B webstore for companies that operate this way. This blog series focuses on three real companies operating in the B2B space with three very different ways of selling their products online.

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How a Connected ECommerce Website Improves the Customer Experience

4 minute read

How a Connected ECommerce Website Improves the Customer Experience

A positive customer experience is critical for customer retention. According to a study conducted by customer experience pros Walker, customer experience will overtake price and product as a company’s key brand differentiator by 2020. To ensure the highest level of customer satisfaction, you need clear visibility into customer interactions, rapid response to customer questions, and an easy way to monitor escalations and customer service team performance.

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Why Did My Site Cost So Much?

4 minute read

Why Did My Site Cost So Much?

Small and mid-sized businesses should be able to hold their own against their larger competitors when it comes to eCommerce, but sometimes simply building the website is cost-prohibitive, never mind integrating it with your existing ERP. Working with a major eCommerce software provider such as Magento, Shopify, or Big Commerce requires custom-built integration and synchronization with your ERP system, which means you might pay a lot more than you bargained for. (And that doesn’t even consider the cost of site design and SEO.)

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How Can My Website Compete Online Effectively?

3 minute read

How Can My Website Compete Online Effectively?

Aggressively going after online market share is a Herculean task for any company, let alone small to mid-sized companies that can’t match the sizeable budgets or marketing teams of large corporations. Because of this, many smaller businesses don’t even bother trying to compete.

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What You Need to Know About eCommerce and ERP

4 minute read

What You Need to Know About eCommerce and ERP

What happens after your customers place orders on your eCommerce website? Do you have a manual process wherein you print orders out and dig through your inventory before you can ship products to customers? Do you have issues with delayed shipments, out-of-stock inventory you weren’t aware of, or returns because of fulfillment errors?

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Five Features to Include in Your B2B eCommerce Site

3 minute read

Five Features to Include in Your B2B eCommerce Site

The research and advisory firm Frost & Sullivan predicts that by 2020, the B2B online market will reach twice the size of the B2C online market, generating revenues of $6.7 trillion. And, according to an Accenture study, 94% of B2B buyers currently conduct online research during the buying process.

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Building the Ideal eCommerce Team

6 minute read

building the ideal ecommerce team

Frost & Sullivan’s report, Future of B2B Online Retailing, indicates that B2B online sales will account for close to 27% of total manufacturing trade, which is likely to hit $25 trillion by 2020. Today’s B2B customers expect the same range of multi-channel purchasing options they experience as consumers. Your customers once pored over print catalogs or worked with sales reps to make their purchases; now, many of them start their sales journey on your website or via a search engine.

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A Beginner’s Guide to SEO Keywords for eCommerce

SEO Keywords for eCommerce

By Brit Finnegan, Lead Designer and SEO Manager

The foundation of search engine optimization (SEO) is keywords. Keywords are the words that internet users–and your customers–are thinking about and typing into their search engines in order to find products, services, people, things and answers to virtually any question imaginable.

eCommerce retailers and marketers spend lots of time and resources attempting to pinpoint the right keywords and key phrases that not only best fit their products, but also best match what customers are looking for. Herein lies the art of SEO keywords for eCommerce.

While marketing professionals make entire careers of SEO and keyword optimization, we’ve compiled this brief yet informational guide of SEO keyword basics to help SMBs optimize their eCommerce websites without the need for a large budget.

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How to Get Your Customers to Use Your eCommerce Website

How to get your customers to use your eCommerce website

By Michael Bates, Lead Project Manager

When it comes time to launch your shiny new eCommerce site, you’ll likely be focused entirely on making sure the customer experience and integration are seamless. While the site itself is crucial, you should also be considering something equally vital:

Why should my customers order on this new site? How do I get them there?

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Car Pretty is Now Live on Nomad eCommerce

Car Pretty live on Nomad erpCommerce

Sniperdyne is proud to announce that Car Pretty is now live on Nomad eCommerce at carpretty.net.

Car Pretty is a distributor of automotive accessories, car care products, signs, banners, vehicle lettering, wall lettering and more. Established in 1974, Car Pretty is a family-owned business and one of the nation’s major distributors in the automotive industry.

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Miya Company’s B2B and B2C eCommerce Sites are Now Live on Nomad eCommerce

Miya Company live on Nomad erpCommerce

Sniperdyne is proud to announce that Miya Company is now live on Nomad eCommerce with B2B and B2C eCommerce sites.

Miya Company began in 1947 as a flower shop in New York City, and has evolved into a premier importer and wholesaler of Japanese tableware and gifts throughout the East Coast.

Miya Company’s B2B eCommerce site is live on Nomad at wholesale.miyacompany.com, and Miya Company’s B2C eCommerce site is live on Nomad at www.miyacompany.com.

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Unitec’s B2B and B2C eCommerce Sites are Now Live on Nomad eCommerce

Unitec on Nomad erpCommerce

Sniperdyne is proud to announce that Unitec is now live on Nomad eCommerce with B2B and B2C eCommerce sites.

Established in 1983, Unitec develops, manufactures and services easy-to-use automatic payment stations for unattended car washes.

Unitec’s B2B eCommerce site is live on Nomad at shopparts.StartwithUnitec.com, and Unitec’s B2C eCommerce site is live on Nomad at carwashoperators.StartwithUnitec.com.

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Tabbies is Now Live on Nomad eCommerce

Tabbies live on Nomad erpCommerce

Sniperdyne is proud to announce that Tabbies is now live on Nomad eCommerce at tabbies.com.

Tabbies is a manufacturer of filing, indexing and labeling products, including color coded filing supplies, indexes, media storage items, laser labels, index tabs, custom index dividers and custom labels. Headquartered in Itasca, Illinois, Tabbies has been family owned and operated since 1955.

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6 eCommerce Trends to Consider for 2016

As a new year approaches, new trends emerge in eCommerce. One obvious trend is the increase in mobile searching and shopping–but some other eCommerce trends may come as a surprise. We’ve compiled six stats and trends from some of the leading analysts, publications and sources in eCommerce and digital marketing to keep in mind for your 2016 eCommerce strategy.

Get ready for 2016 with these six eCommerce trends and stats.

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